About

Net Worth

Article

Devon Lee Carlson

entrepreneur

Profession

Age

August 03, 1994

Birthday

Jesse James Rutherford

Ex-Partner

Newbury Park High School, Unknown

School

814.4K

325K

82.1K

Short About

Devon Lee Carlson is a visionary entrepreneur and Y2K fashion icon who co-founded the trendy phone accessory brand Wildflower Cases alongside her sister and mother. With over 2 million followers, she influences the Instagram crowd, showcasing her vibrant outfits and cool-girl style, often hailed as an influencer to watch. Beyond business, she's appeared in music videos, curated collections with Marc Jacobs, and is an outspoken animal rights enthusiast.

Did you know?

Line art drawing of a family, representing Devon Lee Carlson as the eldest child, with her parents on either side

Devon is the eldest child of graphic designer Boyinaband">Boyinaband">Dave and entrepreneur Michelle Carlson.

Line art drawing of three women, representing Devon Lee Carlson, her mom, and her sister, working together on phone cases

She co-owns Wildflower Cases with her mom and younger sister Sydney.

Line art drawing of a young woman, representing Devon Lee Carlson, dancing on stage with a trophy

Devon danced for 14 years; her team won nationals in her senior year.

Line art drawing of a young woman, representing Devon Lee Carlson, performing a gymnastics move

She practiced gymnastics and considered teaching it.

Line art drawing of a woman, representing Devon Lee Carlson, holding her pet dog, Martin

Devon dreamed of being a dog trainer or vet and now owns a pet dog, Martin.

Line art drawing of a young woman, representing Devon Lee Carlson, visiting a chiropractor

A serious back injury during high school led to twice-weekly chiropractic visits.

Line art drawing of two women, one representing Devon Lee Carlson and the other representing Miley Cyrus, with a phone case between them

A chance encounter with Miley Cyrus sparked the idea for Wildflower Cases.

Line art drawing of a woman, representing Devon Lee Carlson, holding a phone with a large number of followers on the screen

Devon's Instagram boasts over 2 million followers.

Line art drawing of a woman, representing Devon Lee Carlson, presenting clothes on a runway, with a man, representing Marc Jacobs, watching

She launched a Y2K-inspired capsule collection with Marc Jacobs in 2021.

Line art drawing of a woman, representing Devon Lee Carlson, posing for a magazine cover

Devon has worked with luxury brands and been featured in Vogue.

Line art drawing of a woman, representing Devon Lee Carlson, recording a video on a camera

Her YouTube channel has approximately 300,000 subscribers.

Line art drawing of a woman, representing Devon Lee Carlson, performing on stage with a band

Devon appeared in music videos for The Neighbourhood and Goody Grace.

Line art drawing of a woman, representing Devon Lee Carlson, holding a dog and a donation box

She supports animal rescue and contributed to Covid relief efforts.

Line art drawing of a couple, one representing Devon Lee Carlson and the other representing Jesse James Rutherford

Devon dated The Neighbourhood's Jesse James Rutherford from 2015-2021.

Line art drawing of a woman, representing Devon Lee Carlson, playing a mobile game, watching a movie, and practicing yoga

Devon enjoys mobile games, movies, and yoga.

Line art drawing of a woman, representing Devon Lee Carlson, watching two movies on a screen

She loves 'The Wolf of Wall Street' and 'The Parent Trap.'

Line art drawing of a woman, representing Devon Lee Carlson, listening to music on headphones

Devon appreciates Justin Bieber's song 'Never Say Never.'

Line art drawing of a woman, representing Devon Lee Carlson, shopping at a department store

Devon calls herself a shopping addict and loves Parisian department stores.

Line art drawing of a magazine cover, representing Devon Lee Carlson's GQ cover

Devon graced the cover of GQ magazine's February 2019 issue.

Net Worth

Estimated Net Worth:1 - 2.5 million

Line art of a woman, representing Devon Lee Carlson, encircled by iPhone cases and chic accessories with a YouTube play button, symbolizing her business success and online influence.

Devon Lee Carlson’s Wildflower Cases, social media presence, and Capsule collection with Marc Jacobs place her net worth in the 1 – 2.5 million range.

Devon Lee Carlson Biography

Line art drawing of a woman, representing Devon Lee Carlson, with flowing hair; the background shows silhouettes of dancers, and in the foreground is a smartphone with a Wildflower case.

Early Ventures

Born in 1994, Devon is the firstborn of Boyinaband">Boyinaband">Dave and Michelle Carlson. When a back injury in high school curtailed her dancing aspirations, she pivoted to entrepreneurship. In 2012, alongside her mother and sister, she co-founded Wildflower Cases, inspired by a serendipitous meeting with a celebrity. Opting out of college, Carlson dove headfirst into the burgeoning smartphone accessory market.

Line art drawing of a woman, symbolizing Devon Lee Carlson, posing with a camera in a fashionable outfit, surrounded by design drafts and magazine logos such as Vogue, epitomizing her fashion industry influence.

Insta-Fame and Collabs

Devon amassed over 2 million followers on Instagram, captivated by her Y2K fashion sense. Her exposure skyrocketed following a 2012 snapshot with Miley Cyrus. In 2021, she collaborated with Marc Jacobs, solidifying her influence in the fashion industry. With features in Vogue and projects with Louis Vuitton, her design flair is evident.

Line drawing of a woman, embodying Devon Lee Carlson, in front of a video recording setup, accompanied by symbols of a 'Like' icon, the COVID-19 virus, and a dog paw, denoting her online presence and philanthropy efforts.

YouTube and Giving Back

Carlson entered the YouTube scene in 2013 and by 2017 was a vlogging regular, greeting 300K subscribers. Her music video appearances, like in "Pretty Boy," add layers to her public persona. Beyond her entertainment pursuits, she contributes to COVID-19 relief efforts and wildfire recovery funds. She also supports canine welfare, notably donating to Marley's Mutts dog rescue.

Line art drawing of a woman, signifying Devon Lee Carlson, in a yoga pose with her dogs near her, and famous landmarks such as the Eiffel Tower and Big Ben illustrate her global travels.

Personal Life

Carlson's personal life includes a romance with Jesse Rutherford of The Neighbourhood that started in high school and lasted until 2021. Off the spotlight, she enjoys yoga and spends time with her dogs. Without Wildflower Cases, we might find her styling friends or talking hair care. Championing mental well-being, she's candid about her therapy experiences while balancing trips to Paris and London.