Alex Cooper Biography
From Mercer to Media Maven
Born in 1994 in Pennsylvania, the youngest of three, Alex Cooper channeled her competitive spirit for soccer from The Pennington School to a scholarship at Boston University. Post-graduation in 2016, she worked with Dirty Water Media and reallocated to New York City.
Podcast and Spotify Deal
During a vacation in Texas, Cooper's encounter with Sofia Franklyn sparked the creation of 'Call Her Daddy.' Sensing its potential, Barstool Sports picked it up, and the podcast's popularity skyrocketed. After going solo in 2020, Cooper secured a lucrative $60 million contract with Spotify in 2021. By 2023, she launched The Unwell Network, with influencers like Alix Earle boarding the project.
Engagement and Online Influence
On March 3, 2023, Matt Kaplan and Cooper got engaged. On platforms like TikTok, her candid 'get ready with me' videos resonate with audiences, and her podcast forged a deeper connection. Known for her viral Gluck Gluck segment, Cooper has achieved an unexpected reach, engaging even parents as part of her growing audience.
Impact and Online Presence
Alex Cooper commands the attention of 2.3 million Instagram followers, managing her platform end to end. Recognized by cultural mainstays like Rolling Stone and Time, she cemented her name as a celebrity. Cooper values authenticity and a no-nonsense approach that defines her life and career.