Alex Hormozi Biography
First Steps in the Business World
Following two years as a consultant, Hormozi left his defense contracting career and dived into business ownership. His first venture was United Fitness, a chain of six gyms, which he later sold and entered into the role of a business turnaround expert.
Transition to Gym Launch
A groundbreaking presentation to gym owners marked a pivotal moment in Hormozi’s career. Gym Launch, designed around Hormozi's unique client acquisition and monetization model, took off, spreading its influence to 4,000+ locations in just four years.
Expanding Horizons
Hormozi’s entrepreneurial spirit continued to shine, leading to the creation of Prestige Labs and Movement Apparel, followed by ALAN and Acquisition.com. The cumulative sales from these ventures amounted to over $120 million. Acquisition.com remains a testament to his successful ventures, managing 16 companies with an impressive turnover of over $200 million per year.
Making a Mark Outside the Business World
Using his free time productively, Hormozi explored other arenas like writing and podcasting, spelling out his business success formulas in books like “$100M Offers" and "$100M Deals”. The launch of “The Game Changer” podcast showcased his insights on a new platform. Proving he can practice what he preaches, Hormozi handles his personal finances astutely, free of loans, and once gifted $120,000 to Grant Cardone.
Giving Back to the Community
Working for causes that provide quality education, Hormozi channelizes his philanthropic efforts through The Hormozi Foundation within the United States. He also contributes to non-profits supporting education, sitting on the boards of organizations like LAUSD Innovation Zone and Code Nation.