Adam22 Biography
Early Ventures
Adam John Grandmaison, better known as Adam22, began his journey in Nashua, New Hampshire, where his early years were colored by a fascination with BMX and the soundscapes of hardcore music. Facing the backdrop of a troubled family life, he leaned into extreme sports and hip-hop culture. It wasn't until a failed college stint and a move to New York that Adam found his true calling.
Crafting a Digital Empire
The Come Up BMX launched in 2006, serving as an online nexus for BMX aficionados. As Adam22's reputation grew, he expanded his entrepreneurial pursuits with ONSOMESHIT, a fusion of a BMX team and a clothing label. His digital presence evolved with the creation of No Jumper on Tumblr in 2011, which transformed into a popular YouTube podcast by 2015, featuring intimate conversations with up-and-coming hip-hop artists. The channel garnered over 1.6 billion views and amassed 4.6 million subscribers, with notable interviews like one with Lil Peep, elevating Adam's status within the rap community.
Controversies and Collaborations
While Adam22's journey hasn't been devoid of hurdles, including an on-air altercation and accusations leading to his split with Atlantic Records, he has consistently bounced back. His relationship with fellow internet personality Lena Nersesian, 'Lena the Plug,' further pushed boundaries in content creation. Together, they debuted 'Plug Talk,' a more explicit offshoot of the No Jumper podcast, allowing Adam to venture into new realms of media and maintain his place in the spotlight.